I know sometimes the advertising industry goes for celebrities to pitch their products and make the common mortal choose that brand instead of their competitors'.
It happens over and over again, and I shouldn't be surprised. There's Girls Aloud for Kit Kat, Kerry Katona for Iceland and a few TV stars for Morrisons.
But what if the commercial cringes you and makes you want to throw the TV set out of the window? Surely the decision makers can see what a bad celebrity plug is!! Surely the esure guys know people cannot stand the image and voice of Michael Winner... or the vision of Bruce Willis, Elle MacPherson or Alice Cooper convincing you it was a good idea for Norwich Union to change their name to Aviva. And what about those appaling Country Life Butter ads featuring original punk rebel Johnny Rotten? Simply ideous!!!
But the worst of all has to be Iggy Pop shufling insurance down our throats!!! What were they thinking???